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OPEL TIGRA TWINTOP 'RENDEZVOUS'
Opel launched the Tigra TwinTop to a young, web-savvy European audience using a pan-European digital campaign rather than traditional advertising.
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The idea, Rendezvous, invited users to customise a Tigra TwinTop and take a virtual “date drive,” sharing the experience with a chosen passenger via a personalised journey. Emotional engagement was built through playful, compatibility-based interactions, before qualifying users for a real dealership test drive.
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The campaign delivered a 10.3% conversion rate to qualified dealer leads.
Role and responsibilities: Group Creative Director
Zentropy Partners 2004
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