CV | MM Portfolio

CV

Experience

Co-Founder, A-dapt International Ltd (2019 to Present)

A-dapt.com is a Human Centred AI start-up that puts emotional intelligence into digital training, marketing and LegalTech systems.

Originated multi award winning Adaptive Media® AI format
Launched A-dapt at The Cannes Lions Innovation Stage
Secured £1.3m in funding from Innovate UK, French Government, and EU
Finalist in SXSW Innovation Awards (2023 & 2024)
Winner at Webby’s, Stationers’ Innovation, Learning and 20 other awards
Speaker at AIPPG on “Democratising AI in Education”
Accelerator programs; Tech Nation, Open London, GoodTech Ventures
Raised private capital, built strategic partnerships, and go-to-market
Oversaw product design, IP, UX research, and cross-sector development
Developed TestMyWitness.com witness preparation platform
Launched an emotion analysis product for Bond Solon (Wilmington PLC)

Head of Digital, Momentum / McCann (2017 to 2018)
Established digital innovation capability within McCann’s experiential agency.

Delivered product concepts and AGILE workflows
Leading digital innovation to help secure key accounts (SAP, Premier League)

Head of Digital, GMR Marketing / Omnicom (2013 to 2016)
Built EU digital offering for Omnicom’s top-tier sponsorship and experiential agency.

Led digital experiential innovation for lead clients SAP, FIFA, Visa, Blackberry
Managed digital P&L and drove year-on-year revenue and awards
Oversaw team delivery across all digital accounts

Head of Digital, Born Group (2012 to 2013)
Restructured the digital unit to deliver productised innovation.

Ran onshore creative, UX and offshore technology teams
Expanded print-to-digital services for major media clients

Creative & Strategy Director, Redbox Digital Ltd (2010 to 2012)
Created digital strategy and creative frameworks for e-commerce and healthcare.

Delivered luxury brand platform for Quintessentially
Worked across a portfolio of J&J Healthcare brands
Developed E-commerce platforms for Bettys’, Clintons, Hediard

Executive Digital Creative Director, MRM / McCann (2005 to 2010)
Senior leadership for one of the UK’s top 5 integrated digital agencies.

Directed a 30+ person creative and UX team
Helped build a £20m+ UK agency with 20% margins
Led global relaunch of Intel.com from the UK studio
Oversaw innovation across EMEA for Nestle and GM

Group Creative Director, Zentropy Partners / McCann (1999 to 2005)
Co-founded Interpublic’s digital innovation agency

Scaled to £6.5M turnover and won Digital Agency of the Year 2001 & 2003
Won major clients including Unilever, GM, and Microsoft

Early Career (1995 to 1997)

Head of Interactive Design, APL Digital / Interpublic
Digital Designer, CTV Facilities

Education

Middlesex University, Centre for Electronic Arts, MA Design for Interactive Media, 1994 -1995.

University of Hull, BA Special Hons American Studies, 1985 – 1989 / University of California, 1988.

The Skinners' School, Tunbridge Wells; 1978 –1985, 3 ‘A’ Levels, 10 ‘O’ Levels.

Awards

Anthem, BETT, BIMA, Cannes Lions, Campaign, CreaTech 100, COGX, D&AD, Davey, Design Week, Echo, Euro Effie, ESA, FAS, Institute of Financial Services, Learning Technology, Learning Awards, LIAA, Lovies, M&M, NMA, One Show, Retail Finance, Revolution, Stationers’ Innovation, SXSW Innovation, Tech Nation Rising Stars, Webby, UK Sponsorships.

Memberships

Freeman of the City of London

The Stationers’ Company

Fellow, Royal Society of Arts

British Interactive Media Association