Matthew Mayes FRSA

Following a major rebrand, Intel commissioned a complete rebuild of Intel.com to support its new global brand platform.

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Led from the UK despite Intel being a US technology brand, the site was redesigned to integrate the Multiply campaign, translating the idea of multi-core performance into a rich digital experience. Campaign content became a destination where users could explore the benefits of Core 2 Duo technology in depth.

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Role and responsibilities: Executive Creative Director

MRM Worldwide  2006