Matthew Mayes FRSA

Angostura, the historic Caribbean rum producer and global leader in bitters, needed to raise UK brand awareness in a highly competitive drinks market with minimal advertising spend.

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To support London Cocktail Week, we created a digitally led experiential campaign that integrated live sampling with social amplification. A distinctive, branded sugar-cane truck provided stand-out in busy urban environments, while social channels extended reach and engagement among cocktail enthusiasts.

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Role and responsibilities: Strategy, Concept, UX

GMR Marketing 2014