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BENYLIN 'THE COLD FRONT'
To keep Benylin relevant on social media, we created The Cold Front, a Facebook-first campaign that let cold and flu sufferers share their condition with friends and family in a light-hearted, supportive way.
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Users generated a personalised newspaper front page based on their symptoms and UK location, appearing directly in their Facebook feed, alongside helpful tips and recovery content. The campaign concluded with a “Recovery News” update and marked a Facebook-first for Johnson & Johnson.
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Role and responsibilities: Concept, Copywriting, Social Media and Creative Direction
Redbox Digital 2010
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