Matthew Mayes FRSA

Canon’s partnership with London Fashion Week provided a platform to showcase its imaging ecosystem from capture through to print and projection.

​

We created a social-first experiential activation, Canon 360 Studio, inviting visitors to create and share 360-degree fashion films. The experience drove on-site engagement and social amplification, building conversation around #CanonFashion and growing Canon’s social audience. The studio attracted over 5,000 visitors per day, generating 2,000+ shareable videos, with performance tracked through social analytics.

​

Role and responsibilities: Social media strategy

GMR Marketing 2013-2015