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CLINTONS CARD PERSONALISATION E-COMMERCE PLATFORM
Clintons, one of the UK’s largest high-street card and gift retailers, faced growing competition from online personalisation-first brands.
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We reimagined Clintons’ digital business with a new multi-channel e-commerce platform built around card and gift personalisation, integrating multiple third-party suppliers and supported by SEO and media planning around key gifting moments. The Magento-based platform repositioned the brand for digital competition, even as wider market forces continued to reshape the category.
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Ultimately this innovative platform and brand refresh as not enough to save the Clintons brand.
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Role and responsibilities: Information Architecture, Design Direction and Copywriting
Redbox Digital 2011
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