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FIFA WORLD FOOTBALL MUSEUM APP
A key outcome of the FIFA World Football Museum digital strategy was the creation of a flagship visitor app to guide, inform, and enrich the museum experience.
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The app combined wayfinding, audio guidance, proximity-triggered content, and augmented reality to bring World Cup history to life throughout the museum. Delivered with specialist partners and managed end-to-end, it became a core pillar of the visitor experience and set a new benchmark for museum mobile platforms.
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Role and responsibilities: Strategy, Development, Concept, Personas and Design Direction
GMR Marketing 2016
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