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FIFA WORLD FOOTBALL MUSEUM DIGITAL STRATEGY
The FIFA World Football Museum launched at a pivotal moment for FIFA, with a brief to create an emotionally engaging experience for football fans worldwide.
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We were engaged to define the museum’s digital strategy, advising on best practice across platforms to reach both on-site visitors and a global audience. Our work included benchmarking leading museums and sports institutions, and developing a customer-centric framework that showed how digital could enhance the visitor experience while supporting FIFA’s wider commercial objectives.
Role and responsibilities: Digital Strategy
GMR Marketing 2014
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