FORMULA-E PARTNERSHIPS CREATIVE CONSULTANCY
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Formula E set out to redefine motorsport as a global entertainment brand built around electric, sustainable racing.
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We supported the team with strategic and creative consultancy to help articulate this vision to global partners, shaping partnership concepts that aligned brand goals with Formula E’s audience and values. This included developing concepts, personas, and design direction for multiple sponsorship opportunities.
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We also designed and delivered the Formula E Village for the London E-Prix and acted as Formula E’s experiential agency of record.
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Role and Responsibility: Strategy, Concepts, Personas, Design Direction
GMR Marketing 2016
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Pepsi: Concepts and creative to show Pepsi how their partnership with the Formula-E Village could come to life at the London E-Prix, online, in store and on pack.
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Alibaba: Concepts and creative to show Alibaba how their title sponsorship of Formula-E could be developed to meet their communication and brand goals.
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