M&S HOME FURNISHINGS
In 2012, M&S wanted to transform its home furnishings catalogue into a shoppable digital experience without losing the inspiration of print.
​
With no suitable platform available, we designed and built a bespoke catalogue-to-commerce system that integrated editorial content with live e-commerce. The project exposed significant data and inventory inconsistencies for the first time, requiring new processes to align catalogue content with real-time stock.
​
The app achieved over 160,000 downloads in its first month, drove significant online sales, delivered a 20% increase in store traffic, reduced print costs, and briefly reached number one in the UK App Store.​​
​
Role and responsibilities: Strategy, Information Architecture, Offshore Team Management
Born Group 2012
 |
|---|