QUINTESSENTIALLY
Quintessentially needed its website to more clearly articulate the value of its luxury concierge service and generate qualified membership leads.
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Research across key global markets revealed that prospects and their assistants had limited time and were missing the benefits most relevant to their lifestyle. The strategy focused on rapid self-identification: enabling users to quickly profile their interests and immediately receive personalised service information.
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The resulting visual profiling experience significantly improved lead generation and remained in use for over five years.
Role: Strategy, User Experience, Design Direction, Account Management
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Role and responsibilities: Strategy, User Experience, Design Direction
Redbox Digital 2011
