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SAP SPONSORSHIPS PLATFORM
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SAP manages hundreds of sponsorship activations each year across dozens of rights and global markets, but existing tools could not support the operational complexity.
With no suitable SaaS solution available, we defined and designed a bespoke global sponsorship platform to centralise planning, activation, and communication. The system provided leadership, regional teams, and agency partners with a shared view of events, messaging, guest management, and technology showcases worldwide.
The platform streamlined day-to-day operations, improved global visibility, and was delivered as a highly profitable project.
Role and responsibilities: Strategy, Concept, Project Delivery
GMR Marketing 2016
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