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SAP PORTFOLIO DIGITAL ACTIVATION
SAP’s global sponsorship portfolio spans hundreds of live events across dozens of sports and entertainment properties worldwide, providing a powerful platform to demonstrate how SAP technology drives business success.
We supported the sponsorship team with digital consultancy across web, apps, social, and bespoke platforms, helping translate complex technology into engaging audience experiences. This included immersive activations such as a live performance companion app that used real-time data and geospatial technology to enhance audience engagement.
Role and responsibilities: Global Digital Leadership
GMR Marketing 2013-2016
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