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SAP PORTFOLIO DIGITAL ACTIVATION
SAP’s global sponsorship portfolio spans hundreds of live events across dozens of sports and entertainment properties worldwide, providing a powerful platform to demonstrate how SAP technology drives business success.
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We supported the sponsorship team with digital consultancy across web, apps, social, and bespoke platforms, helping translate complex technology into engaging audience experiences. This included immersive activations such as a live performance companion app that used real-time data and geospatial technology to enhance audience engagement.
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Role and responsibilities: Global Digital Leadership
GMR Marketing 2013-2016
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