TRANSPARENT INTERACTIVE DISPLAY
This project explored the potential of transparent interactive display technology within premium retail environments, particularly for high-value product presentation in department stores.
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The concept combined physical product display with a touchscreen interface, allowing customers to rotate items on a turntable while interacting with layered digital content. Powerful top-mounted lighting illuminated the product, while transparent visual overlays and sound enabled shoppers to explore craftsmanship, materials and brand stories without obscuring the item itself.
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By merging physical presence with interactive media, the display created a richer, more immersive product experience—bridging the gap between traditional window display and digital storytelling. The approach was well suited to luxury retail, where product detail, theatre and controlled interaction are critical.
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The concept was demonstrated through a premium handbag installation at Harrods, showing how transparent interfaces can elevate in-store engagement for luxury brands.
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Role and responsibilities: Design, Development and Project Management
Born Group 2012
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