YOUTH SPORT TRUST MARKETING STRATEGY
Every young person’s life can be transformed by PE and sport.
— Baroness Sue Campbell CBE, Chair, Youth Sport Trust
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The Youth Sport Trust is a UK charity dedicated to improving young people’s lives through high-quality physical education and sport.
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As part of a three-year growth plan, we led a six-month strategic engagement to evolve the organisation’s brand, membership proposition, and go-to-market approach. A full audit revealed that YST’s messaging and offerings had become overly complex, limiting audience understanding and action.
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We developed a simplified, audience-led strategy covering brand positioning, messaging, personas, and activation, enabling the organisation to implement a clearer, more effective membership growth plan.
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Role and responsibilities: Strategy & Direction
GMR Marketing 2015
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